You are calling prospects every day. You bought a great phone list, and you are following a proven talk track. The appointments should be flooding in. Yet for some reason, as soon as you identify yourself on the phone people are hanging up. They seem to be totally disinterested in talking with you about your service and you don’t understand why. What is even worse is that of the few appointments you have been able to secure, several have cancelled later on and claimed they are not interested. One client was very specific about not wanting to do business with you.
If any of this sounds like your experience, you have a problem. It could be that you simply are not very good on the phone. It could be that your talk track or your call list is simply ineffective. However, a very often overlooked issue could be at the heart of this problem…you may have a negative reputation online.
If you find yourself in this predicament, immediate action is needed. If you even suspect this is the case, you need to act. Immediately search any available rating site, opinion page, social outlet or trade publication for any mention of you or your company. Are there negative stories or accounts posted? Was there a negative comment left by a past client or disgruntled former employee? These are things you have to know if you are going to move forward in owning, running or even participating in any type of business that provides a service or product. These items need to be sought out and repaired. Find them now, so you don’t suffer from them later.