Professional Coaches: The Top 4 Personal Branding Mistakes and How to Avoid Them

My name is Andria, and I am a professional brand strategist for entrepreneurs, especially “solopreneurs”. Personal branding is important in many industries, but personal branding for professional coaches is especially important and especially challenging. As a professional coach, your personality is a big part of the product. This stands in contrast to some other products, such as foods; if you like the taste of chocolate, you will buy chocolate candy no matter what the packaging or the advertising campaigns, because you know about the product beyond the brand. Conversely, when you are a professional coach, the only ways to attract new clients is through personal branding or through word of mouth.

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My goal as a professional brand strategist for coaches is to help you develop a brand strategy for their services. Because personal branding for professional coaches deserves to be treated as its own special category within the field of personal branding for entrepreneurs, Bomnipotent’s founder Creighton Wong and I have just written an e-book called Top 4 Personal Branding Mistakes Make by Professional Coaches – Learn How To Avoid Them. Here are some pieces of wisdom the book contains about personal branding for professional coaches.

  • The four Cs of personal branding
  • Saying just enough, but not too much, on your website
  • Examples of professional coaches who have successfully built personal brands for themselves
  • Ways that technology makes personal branding both easier and more challenging
  • Links to sites that can be helpful in developing your personal brand

The book discusses personal branding for professional coaches from the perspective of a professional brand strategist for professional coaches, but it is so much more than just a list of four mistakes and the solutions to them. You will learn about what personal brand strategy is and how to develop your own unique personal brand as a professional coach. Reading the book is an empowering experience; I do not believe that charisma and presence are something that you either have or you don’t. Instead, the book focuses on things you can do to build your personal brand whether you are just starting out as a professional coach or whether you have been working in the professional coaching field for a while and want to strengthen your brand identity or appeal to a different audience in addition to the client base you already have.

What do you do about negative comments about your business online? What about social media, which can easily put you in contact with any potential friend and just as quickly turn that friend into an enemy? These are challenges faced by many professional coaches, even ones who are careful and meticulously strategize about how they present their businesses and personal brands. Our book contains advice about how to respond to these challenges and many others that you as an independent professional coach face in today’s Internet age. The advice you will learn can help you publicize your company and your services to build a loyal customer base.

If you are really serious about developing your personal brand in order to enhance your coaching career, then sign up for our free webinar, Top 4 Personal Branding Mistakes Made by Professional Coaches. The webinar will take place on October 19, 2016. Not only is the webinar absolutely free, but everyone who attends will receive a FREE copy of our e-book, Top 4 Personal Branding Mistakes Made by Professional Coaches.

Signup for Free Webinar Now!


Kanye West Needs A Time Out Before Destroying his Personal Brand

Kanye, you need a time out! We need a break! There’s a fine line between being controversial and spiraling out of control.

The twitter rants, public attacks at Taylor Swift, and self-proclaiming to be a god is out of control. As a personal brand strategist, it’s really painful and scary to see successful people take their personal brands and reputations down a self-destructive path of no return.

Just because you made it to the top once, Kanye, doesn’t mean you can do it again if things fall apart. I’ve helped rebrand professionals who have suffered traumatic career setbacks that have played out in the media. These are my toughest and most challenging projects. Some people recover, and some don’t. For those who are able to rebrand and start over, it takes years to recover and repair some, not all, of the damage.

For those in the public eye, such as professional athletes, actors, or recording artists, it is important to protect your personal brand and reputation as much as you protect and invest your money. Your brand is your money maker, so you need to protect it even more! The fall from grace is never pretty, such as we have seen with Whitney Houston, Lance Armstrong, Charlie Sheen, and Lindsay Lohan.

Kanye, many successful public figurers surround themselves with management teams and family members who don’t have the individual’s best interest at heart, enabling and even stroking the self-destructive personal branding and reputation behavior. For example, Melissa Rivers, on Fashion Police, recently asked Kris Jenner how the family selected what the Kardashians would wear to the recent Kanye West’s Yeezy Session 3 Fashion Show in NYC. Melissa Rivers asked…”Did he [Kayne] design each outfit for you [Kardashian-Jenner family] specifically? And did he give you options? And what was going to happen if you said, ‘I don’t like it?’ “ Kris Jenner’s response was…”I don’t think any of us would dare say we didn’t like it.”

Kayne, maybe everyone on your payroll or family is too afraid to tell you the truth or to stop. I’m not!

Let me offer you some FREE personal branding and reputation management advice. There is a fine line between controversial and self-destructive. You need to STOP before your personal brand and reputation goes up in flames.

If you can’t handle $53 million in personal debt now, I guarantee you will be far more in debt professionally, emotionally, and financially if your career, business ventures, personal relationships, and brand goes down the drain. Your buddy, JayZ, may be happy you’re boosting Tidal subscriptions, but you are quickly crossing the line and becoming a brand liability instead of a brand asset to family members, business partners, and endorsers, such as Adidas. For example, you could have ruined your sister-in-law’s endorsement deal with Puma with your latest Twitter rant. When your behavior starts hurting family members, they will begin to avoid you so you won’t affect their bottom line.

Is this what you want? I don’t think so. It’s clear something is going on in your personal and professional life. I hope you will reach out and ask for help from someone who will offer you some unconditional and unbiased support, guidance or advice. If you can’t do it for yourself, then do it for your two beautiful children. As someone who has seen too many go down this self-destructive path, you can turn this around before it is too late. Quoting yourself,


My fifteen seconds up, but I got more to say

That’s enough Mr. West, please no more today.

Kanye, do something to protect your personal brand before your 15 seconds and your opportunities are gone.

About Andria Younger

Andria Younger is a personal brand strategist and consultant in New York City and ranked in LinkedIn’s Top 25 for personal branding. Follow Andria on Twitter or check out Andria’s personal branding blog at andriayounger.com.


Personal Branding is Why Donald Trump Will Win the GOP Nomination

As a New Yorker and a personal brand strategist, I have to admit when I first saw Donald Trump announce his candidacy for presidency, I thought… “Here we go again with another Donald Trump PR stunt”. However, my opinion changed when I watched the first CNN Republican Debate in August along with 22 million other viewers. Frankly, it was the best two hours of reality TV I’ve ever watched! I remember saying to my husband…“the GOP better take him seriously because Donald Trump is a master at leveraging his personal brand and the media.”

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While I’m not a fan of Donald Trump, his double-digit primary wins in New Hampshire, South Carolina, and Nevada are impressive from a branding and marketing perspective. Trump seems to be steamrolling his way to winning the GOP nomination. While the GOP may still be in denial about Trump and top political strategists and pundits are scratching their heads why this “outsider” is leading in the polls, there is actually a very simple explanation for the Donald’s popularity and success. It’s personal branding! Here is how a personal branding master plays big to win:

First, a personal brand is a lightning bolt. Personal branding is essentially telling your story in your own voice. No matter what you are offering to your target audience, you must be at the center of your brand. A personal brand has tremendous power. You can either harness this power, or it will electrocute you. There is no mistaking…Donald Trump is the CENTER of his brand. He is a master at projecting power and protecting his personal brand by being clear and consistent on his brand message platform as to who he is, what he does, and what’s his story. Did you happen to hear that Trump is a billionaire and has done thousands of deals? We have all heard it, loud and clear!

Second, masters of personal branding keep their brand message platform simple and relatable, such as Donald Trump’s mantra, “Let’s Make America Great Again”. This simple message has gotten many people to “buy-in”. Donald Trump is tapping into fears, frustrations, and economic challenges people have with the current status quo in the United States. A branding master knows how to identify pain points for their audience and quickly build a deep emotional connection through shared common interests, goals, struggles, or passions. People may say they don’t trust Trump, but believe he is correct that America has lost its way. He has struck a nerve. When you connect with people on a deep emotional level, they feel like you understand their challenges and problems. They will walk through fires and do your marketing for you. Just look at the size of Donald Trump’s rallies compared to all the other candidates on both sides.

Third, masters know how to keep their personal brand front and center in the media. They are constantly putting content and comments out to attract followers and the media. Think about it, Trump’s approach to media is more like an entertainer (i.e. Kanye West) than a presidential candidate. Since the presidential election in 2008, the media world has changed dramatically. We now live in a celebrity obsessed, reality TV, Kardashian world where entertainment is news, and news, political or not, is entertainment. Being provocative, personal attacks on people’s reputation, family, appearance, and integrity (live or via social media) is not an option, but almost a requirement to gain attention, followers, and airtime. As we have seen, no one is safe from a Donald Trump public or social media attack, even the Pope. Unfortunately for the other candidates, Trump has pretty much sucked up all the media time and attention.

Fourth, personal brand masters are experts at “growth hacking” their personal brands and DON’T need to spend a lot of money on marketing. Look as the latest campaign casualty, Jeb Bush, who spent $130 million on his primary efforts. Even money couldn’t help him with his personal brand image and the ability to connect emotionally with voters. When you have to beg for applause, it’s all over. A master brand manipulator uses integrated marketing strategies to build their brands. They focus on the big multipliers which generate the most influence and word-of-mouth marketing buzz. These are speaking, PR/media, content, connections, and social media. As we all know, Donald knows how to communicate his thoughts and opinions across all marketing channels (i.e. Tweeter and speaking) while remaining on-message, true to his brand.

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Finally, what makes Donald Trump unique is that he is both a disruptor and a master of personal branding. For competitors, this is a deadly combination if you don’t know how to play the game. There is nothing typical about this election cycle. In a crowded field, you have to find ways to stand out from the competition. To position yourself as an influencer, authority, or leader, a personal branding master is not afraid to stand out and offer unique perspectives, provoke, or take a stance against the status quo. Donald Trump’s approach to his campaign has been unorthodox. He has been controversial by challenging, provoking, and disrupting the usual politics by self-funding his campaign, then openly discussing campaign fundraising, and attacking his rivals for their fundraising influences, which immediately set him apart from his opponents. He challenged the media itself as being unfair in their influence. Both these issues struck a chord with the public. Donald Trump has hammered these points home repeatedly with powerful effect, as seen at the polls. His message continues to resonate and will result in the GOP nomination.

Questions: Is Donald Trump a master at personal branding? Can disruptive personal branding create an impact for your business? Share your answers on LinkedIn or Twitter.

About Andria Younger

Andria Younger is a personal brand strategist and consultant in New York City and ranked in LinkedIn’s Top 25 for personal branding. Follow Andria on Twitter or check out Andria’s personal branding blog at andriayounger.com.


Five Things Santa Claus Can Teach Us About Personal Branding

This past weekend, my husband and I took our six year old daughter Maia to have breakfast with Santa at Macy’s here in New York City. This is the same Santa you see on TV for the Macy’s Thanksgiving Day Parade. According to my daughter, he is the REAL Santa and all the others are fakes. She also informed me the police need to be called if there is a fake Santa.

I have to say..meeting him in person makes me a believer,too!!
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Watching my daughter so mesmerized and overflowing with excitement to see Santa again, telling him she was good this year and she wants an Orbeez Foot Spa (Oh joy….2,200 little balls to message your feet), it truly takes a special person to build an iconic personal brand.
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As a personal brand strategist, I wrote last year can we learn a lot about personal branding from Santa?  After all, he has one of the most iconic and recognizable brands in the world, as well as being the very successful CEO of the largest toy production company in the world.

Five Things Santa Can Teach Us About Personal Branding

Whether you believe or not, if you want to build a powerful and very recognizable personal brand, here are five things we can learn from Santa:

1. Compelling Personal Story:  Santa Claus, also known as St. Nicholas, got his start in the 4th century province of the ByzantineAnatolia, now in Turkey. Nicholas was famous for his generous gifts to the poor.  In the 16th century in England, Santa became known as Father Christmas, known for his spirit of good cheer at Christmas, bringing peace, joy, good food, wine, and revelry. Since the 20th century, Santa brings presents to good children once a year on December 24th, the night before Christmas. Also, he has been featured in numerous books, movies, and songs, making his image recognizable to multiple generations.

Lesson: Successful brands take years to build. For people to believe in you, they must be able to connect to you on a deep personal level, knowing you are authentic, and your intentions are true. Although Christmas has become highly commercialized, Santa is respected for not just “chasing the cash”.

2. Clear Brand Message:  Santa is clear on “Who He Is” and “What He Does”. Santa Claus is an expert in secret gift-giving. He brings presents to good children once a year on December 24th. Santa keeps a list of who’s been naughty or nice, and checks it twice. If you’re good, you get a present. If not, you get a lump of coal in your stocking. It’s clear and direct!

Lesson: If people can’t figure out what you do, they are not going to do business with or recommend you. Also, it’s important to be able to set clear boundaries so you can stay focused on what you do best and are most passionate about.

3. Great Team Around Him: To have a great brand, you can’t do it alone. With Santa, he has a whole team of elves that helps him, plus flying reindeers to pull his sleigh. They also look out for Santa in protecting his image and reputation. Santa even accepts diversity, such as Rudolph the Red Nosed Reindeer. Santa’s brand is bigger than ever.

Lesson: Ask yourself: Who is watching out for your brand?  Is your support staff willing to think outside the box? A trusted team is critical when building a personal brand. Just like your money, you need to manage and protect your personal brand and online reputation.

4.  Excellent Reputation:  Santa is not “all about himself”. He has a reputation for secret gift-giving and doing well. He is also known as Saint Nicholas, who is the patron saint of sailors, merchants, archers, repentant thieves, children, brewers, pawnbrokers, and students in various cities and countries around Europe.

Lesson: Successful personal brands take years to build and seconds to destroy in the court of social media if you’re not careful. When assessing opportunities or posting to social media always ask yourself “does this support my brand and reputation?” Having a reputation that can cross platforms into various fields can also have its advantages.

5.  Jolly Personality:  Santa is known for being a happy, jolly, and very likable person. His positive energy lights up the room and makes people want to be around him. When he meets children, he gives each child his full attention, which makes them feel like they are the only person in the room.

Lesson: Positive energy attracts people. When you make people feel like they are special or take the time to help them with a problem or challenge, they will be your brand ambassadors. Listen carefully to your clients and what they want. When people believe in you, they will share with others “Who You Are”, “What You Do” and “What’s Your Story” and do your marketing for you.

As 2015 comes to a close, enjoy a happy and healthy holiday season. May your personal brand stocking be filled with good will, and here is wishing that 2016 brings great joy and happiness.

About Andria Younger

Andria Younger is a personal brand strategist, blogger, and consultant in New York City. Andria provides personal brand consulting services to entrepreneurs, consultants, CEOs, and founders on how to brand and market themselves as paid experts, as well as coached them how to “play big” in the B2B marketplace. Follow Andria on Twitter.


3 Things Your Website Must Do to Communicate Your Personal Brand

As a Personal Brand Strategist that has worked for entrepreneurs, founders and consultants, I often get asked the question,

“What are the most important things I need to do to communicate my brand on my website?”

If you are in the midst of creating a personal brand or reinventing your brand, it’s critical to remember that this process is all about YOU. Your brand is essentially you telling your story in your own voice. No matter what you are offering to prospective clients, you must be the center of your brand.

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And for those who are looking to position themselves as a paid expert, generate leads for services, or sell products, a website is a must, but only if it is properly branded. When done correctly, it will be the foundational centerpiece of your business to market, promote and monetize your brand.

One person who does this extremely well is Michael Hyatt, who is a virtual mentor, author and professional development expert. He has mastered the art of the personal brand, as you can see here.

Website by Michael Hyatt at www.michaelhyatt.com.

Website by Michael Hyatt at www.michaelhyatt.com.

I really like Michael’s website because it’s clean and simple, and he uses highly quality personal photos that capture his energy. You can immediately see the type of mentor he is from these pictures alone. In addition, the tone is warm, inviting and friendly. And most importantly, his site clearly communicates that he is an expert in personal and professional development, while at the same time showing what his brand stands for.

3 Things Your Website Must Do to Communicate Your Personal Brand

1. Be clear about what you do. Companies and people pay for expertise and accessibility. If a person visits your website and can’t figure out what you do, they are not going to hire, refer, or recommend your services. CLICK! They just moved on! Communicating a consistent brand message across all platforms (print, social, content, speaking and pr/media) is essential to your personal brand strategy. I have found this step alone, being clear and consistent about what you have to offer, has of helped most of my clients to be able to increase their consulting fees by up to 50% in one year alone.

What to Avoid: Don’t just list everything you can do on your website. I see this a lot with my highly accomplished clients. You might think it makes you look impressive, but it comes across as unprofessional, “small player” and, even worse, generalist (the kiss of death for a paid expert).

Tip: Focus in what you enjoy doing vs. everything you can do (there’s a difference). Write down, in five words or less, exactly what you do, and stick to that. For example, “strategic marketing strategist.” It’s simple, clean and to-the-point.

2. Connect on a deeper emotional level. People buy from people. There’s an emotional element to making a purchase or hiring an expert. A website needs to communicate a personal brand that is trustworthy and authentic by connecting to people on a deep, emotional level. This can be done through shared experiences, passions, challenges, and interests.

This is what I call Interest Breeds Authenticity. Think about it. Who would you trust more and hire, someone that shares similar interests, passions and experiences as yourself or someone that just uses generic messaging, buzz words, stock images and the same old same old? Building an emotional connection through shared interests gives you a unique competitive advantage over your competitors, especially when trying to “play big” in the wider marketplace.

What to Avoid: It’s always good to understand what competitors are doing, but don’t let competitors define who you are or what your website looks like. Your website needs to reflect you who are as a person. It should showcase your unique perspectives, skills and talents.

Tip: Do you share a common interest, passion, or hobby with your clients and target market? One of my former clients, Jonathan B. Smith, is a high- growth business expert, author of Optimize for Growth: How to Scale Up Your Business, Your Network and You, as well as a pilot. I was able to combine his business expertise with his love of flying into beautiful, captivating homepage images that showcased both his personal and professional sides. We also worked on creating a blog post connecting flying to scaling up businesses, which made him stand out from his competitors in a unique way.

Website by Jonathan B. Smith at www.chiefoptimizer.com

Website by Jonathan B. Smith at www.chiefoptimizer.com

3. What is the story behind your brand? Personal branding is all about telling your story in your own voice. It’s important to share the story of how you become an expert or authority in your field, or what brought you into this particular business in the first place. You also want to share the mission of your brand, particularly if it’s personally motivated. And don’t just do this once. Its important to tell your story in a variety of ways across different platforms such as videos, photos, blogs, podcasts or on your website.

What to avoid: While you want your website to be personal, you need to be careful not to share too much information in a way that could jeopardize your reputation. Only share personal and professional experiences that tie directly to what you are trying to accomplish with your business and leave the posts of your most recent vacation or night on the town to your private accounts.

Tip: For inspiration on how to use storytelling as part of your branding strategy, look at other websites outside of your industry. Can you incorporate some of their storytelling styles and branding elements into your own website? For example, a leadership development strategist might look at websites of top celebrity wedding planners.

Remember, when it comes to developing a successful personal brand strategy to monetize your expertise and “play big” in the marketplace, it’s important to develop a personal brand strategy for your website which clearly communicates who you are, what you do and why you’re different. It’s that personal connection through your website which is going to set you apart from your competition, position you as a “go to” expert and put you on your way to building a successful personal brand.

Question: What is your personal story of how you became an expert? Share your answers on LinkedIn or Twitter.

About Andria Younger

Andria Younger is a personal brand strategist.  Andria provides personal brand consulting services to entrepreneurs, consultants, CEOs, and founders on how to brand and market themselves as paid experts, as well as coached them how to “play big” in the B2B marketplace. Follow Andria on Twitter or read her personal brand blog at andriayounger.com.


Personal Brand Narratives Matter When Seeking Angel Investors

Shark Tank is a show which can be highly instructive to those seeking angel investors. There are sensible reasons the “Sharks” don’t “bite” on a concept. A product can simply be something they are not interested in. Maybe they can’t get excited about the idea because they don’t feel a personal connection, or the concept founder comes across as too indecisive or arrogant. Guess what? The same thing can happen when seeking angel investors for your great idea.

MARK CUBAN, DAYMOND JOHN, KEVIN O'LEARY, BARBARA CORCORAN, ROBERT HERJAVEC, DEREK PACQUƒ AND ASHTON CHAFFEE (COATCHEX)

As a personal brand strategist who helps founders develop a personal brand strategy and narrative to attract investors, I’m a strong believer that Interest Breeds Authenticity. A founder can instantly build a bond with a prospective investor if they have a compelling story, and have done their homework so they have their best opportunity to connect.

Why is building an emotional connection to the investor important?

Unlike in a Series A or B funding round, in the initial investing stage, there is usually not much for the angel investor to go on…an idea, maybe proof of concept, a pitch deck…what they primarily have is YOU, the founder. It’s often the investor’s emotional connection to the founder, their gut instinct, which can be the deciding factor to “invest” or “not to invest”.

Recently, I attended StartUpOneStop Breakfast with an Angel. I asked Mike Edelhart, an angel investor and lead partner at SocialStart, how much does the investor’s emotional connection or intuition play in deciding to invest? He said, “It’s critical.” He went on to say that investors are watching hundreds of pitches, so founders need to find a way to stand out from the competition to gain an investor’s attention. He also cautioned attendees that it’s not all about the technology. Mike shared how some founders get so focused on creating the perfect pitch deck, they never share anything about themselves nor engage investors by asking questions, which comes across as being self-absorbed and unaware. He brought up that making an emotional connection is crucial, sometimes even more important than the concept itself. Your idea might not be the greatest, but if you make a great impression with investors, they may think of you when another opportunity arises. At the end of the day, Investors Invest in People.

Three Ways Founders Strike Out with Investors

You get one turn at bat to pitch your idea. As a personal brand strategist, it is my job to help my clients tap into their unique perspectives, skills, talents, and expertise to help form a brand narrative that is clear, compelling, and positions them as an expert, and is true to who they are. I find there are three main reason founders swing and miss, and strike out with investors:

  1. Clarity: A founder may be a great technologist or practitioner, but when talking about what they do, they focus on technology or process over content. Many people don’t clearly communicate who they are and their story in a simple, compelling manner which people can understand and relate.

  2. Reluctance: Some people don’t share anything about their personal story because they are not used to exposing their inner-self. People can be too modest or afraid to share their accomplishments, discount or not explain their life experiences. A startup is emotionally, physically, and financially stressful. How well you dealt with failure or overcame adversity is just as important to the investor as proof of success. Sharing personal experiences should tie directly to what you are trying to accomplish with your business.

  3. Chasers: Some people can come across as money grabbing. A hyperfocus on chasing the cash can be perceived as being self-absorbed, self-centered, and lacking the leadership skills necessary. On the other side of the coin, Angels can sense when someone is making fear-based decisions and comes across as being indecisive and lacking confidence. There is a fine line between an effective leader and someone who is asking for investors for the wrong reasons.

Building the Connection

It all starts with having a clear personal brand strategy and narrative focused around who you are, what you do, and what’s your story. As a founder, you must be prepared to pitch anytime and anywhere to anyone who can recommend, refer, or invest in your business. You connect emotionally through shared interests, experiences, or passions. If you stand out from the competition, an investor will listen and take notice of what you are pitching. We all have unique experiences and stories about how we got to where we are today. For example, maybe you are a pilot, a veteran, suffered a traumatic career set-back, or survived a life-threatening accident or illness. Perhaps you come from a family of entrepreneurs, or went to the same university as the investor, overcame a learning disorder, or have family that has personally invested in your idea. These are emotional hooks that make people take time to listen, and want to help or invest in your business.

Do Your Research

Take the time to practice your pitch. Test it out with others. Can someone who has minimal knowledge of your concept get it? Practice with test subjects to see if they make a connection with you during your presentation. Note what increases interest, and when people are tuning out. Listen to the questions others ask about your concept. Odds are, if a test subject has a question, an angel investor will probably have the same question. Watch a little Shark Tank. See how other founders bond with the Sharks, how they stand out in the ocean as prime catches. A little research can help you reel in your angel, and make it big.

Frankly, if you can connect to investors on a very deep emotional level and make the investor get a little teary-eyed…. even better. Remember, an investor is taking a big risk on YOU. Therefore, you need to show proof you have the ability, drive, understanding, and stamina to overcome future adversity and go the distance to see a business succeed.

Questions: Do you get the blank look stare when you pitch your idea, or are investors on the edge of their seats? What is your process in doing research on investors’ backgrounds to find common interests and passions? Share your answers on Twitter or Linkedin.

About Andria Younger

Andria Younger is a personal brand strategist.  Andria provides personal brand consulting services to entrepreneurs, consultants, CEO, and founders on how to monetize their expertise and build their online reputation.  Follow Andria on Twitter.


What do you want to know about personal branding?

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Each week I get many inquiries from entrepreneurs, business authors, and consultants about how to brand and position themselves as paid experts in the B2B marketplace. Some FAQs I’ve received include:

What are the steps I need to take to brand and position myself as an expert?

How do I monetize my personal brand?

How do I figure out my target market?

How did I take a business author from $300K to $2 million in three years?

If I’m employed full time, can I brand and position myself as a paid expert while still working?

Do I need to have a website?

How do I market myself as a paid expert?

How do I get into the professional speaking business?

Do I need to write a book?

…and the list goes on. I love the input because I’m very passionate about helping individuals tap into the power of their personal brand and play big in the B2B marketplace. I want to learn how I can better help you better create, build, and monetize your personal brand.

So, what burning questions do you have about branding and positioning yourself as a paid expert?

 Click and send me your questions!

 


Free Live Personal Branding Webinar on March 26th

Are you an entrepreneur, author, or consultant who knows how to solve big problems for the B2B marketplace?   The thought of branding oneself can simply be overwhelming.   From websites to social media, you see all of the potential and opportunity yet are struggling with the right starting point.  Join Andria Younger on March 26th at 2pm ET for a Free Live Webinar: Silent Branding Tactics to Play Big in the B2B Marketplace..  Andria will share silent branding tactics for entrepreneurs, authors, and consultants to “Play Big” in the B2B marketplace.

Your Going To Learn…

— How our clients have been able to increase their fees over 50% within a year.

— 10 silent branding tactics you can use to position yourself as the “Go To” company

— What NOT to spend money on

Reserve Your Spot!


Top 10 Personal Branding Books

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Have you been focusing on personal branding from day one but still not satisfied with the improvements you’ve made? When you feel as if you’re out of personal branding ideas, one of the best ways to gather inspiration and new ideas is to seek out other branding professionals and paid experts through books and social media platforms.

Cre8iv Branding has created a special line-up of personal branding books that will save you precious time and help keep you motivated as well as goal-oriented. You can also take that newly found inspiration to Twitter by following each one of these personal branding authors and experts with the handle provided. Surround yourself with information and success and it’s bound to rub off on you!

Read Cre8iv Brandings’ Top 10 Personal Branding Books

#1 – Peter Montoya @PeterMontoya1

Peter Montoya’s personal branding book is titled, ‘The Brand Called You: The Ultimate Personal Branding Handbook to Transform Anyone into an Indispensable Brand’ and you can expect to come away from this book with a new understanding on what makes you different from your competition, and how you can relate to customers. Montoya turns the focus from your product to something even better – you!

#2 – M L Kayser @MaryLouKayser

You will reach for Mary Lou Kayser’s branding book, ‘Personal Branding Secrets for Beginners: A Short and Simple Guide to Getting Started with Your Personal Brand’ the moment you see it. Whether you are a personal branding expert or still wondering what all they hype is about branding, this is a simple and easy to understand guide. No matter how successful you’ve been at personal branding, revisiting the basics can keep you on your A-game.

#3 – Kaplan Mobray @kaplanmobray

You’ll love the title of Kaplan Mobray’s newest book, ‘The 10ks of Personal Branding: Create a Better You’ but as you begin reading, you’ll realize this book is a gem for those who strive to better branding. Offering ten keen insights into branding today, you will come away with the mindset needed to propel your career and meet your goals as an individual as well as an entrepreneur.

#4 – Karen Kang @KarenKang

Who doesn’t love a simple five step plan? In the personal branding book ‘BrandingPays: The Five-Step System to Reinvent Your Personal Brand’, Karen Kang promises her system will help you reinvent your personal brand. This book will help you reinvent yourself and your skills, which is something Kang feels is needed due to changes that globalization and social media have caused in the world today.

#5 –Dan Schawbel @DanSchwabel

When you read the title of Dan Schawbel’s personal branding book titled, ‘Me 2.0: Build a Powerful Brand to Achieve Career Success’, you know exactly what the focus is going to be from page one: how to survive (and thrive!) in this technologically advanced world. Schawbel offers a four step plan that includes analyzing how blogs, websites, podcasts and social networks play a part in the advancement of your career.

#6 – Timothy Clark @BizModelYou

As you discover new titles in the personal branding niche, you’re sure to come across Timothy Clark’s ‘Business Model You: A One-Page Method for Reinventing Your Career’. Clark dives into the art of productive brainstorming, using a piece of white paper to create a functioning personal business model to provides new skills, growth and change.

#7 –William Arruda @reachbranding

Career Distinction: Stand Out by Building Your Brand’ is a great personal branding resource from the mind of William Arruda. In this book, you will find an easy to follow presentation on personal branding that will help anyone who is searching for the right job that is sure to put you head and shoulders ahead of the competition.

#8 – Lena Nozizwe @lenanozizwe

If you are ready to claim your fame with the help of personal branding, you should secure a copy of Lena Nozizwe’s book called, ‘Starring in Your Own Life: Reveal Your Hidden Star Quality and Make Your Life a Blockbuster Hit’. Nozizwe challenges readers to stop being a spectator and start being the star of the show while they find happiness and vitality in life.

#9 – David McNally and Karl D Speak @speakk

‘Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are’ by David McNally is a second edition copy that offers a unique process to self-discovery and personal aspirations. You’ll ask yourself how closely your brand aligns with those around you, in personal and work relationships.

#10 – Dorie Clark @dorieclark

Number ten on Cre8iv Branding’s top ten personal branding book list goes to another step by step branding plan called ‘Reinventing You: Define Your Brand, Imagine Your Future’ by Dorie Clark. Clarkhelps her readers find their strengths and build their unique talents and skills to build a compelling and recognizable brand that offers many powerful contributions.

Thanks to Cre8iv Branding, research for the best personal branding books has been completed. Which book will you read first? Which titles have you already enjoyed?