Robert Herjavec Shares Why You Don’t Have to be a Shark to Create Success

As an avid watcher of Shark Tank, I jumped at the opportunity to attend an AOL Build taping with “Nice Shark” Robert Herjavec. For those of you who don’t know Robert, he is a successful entrepreneur, cyber security expert, and investor, having come to this country as an immigrant with nothing, and is now worth over $200 million dollars. He was talking about his new book, You Don’t Have to Be a Shark: Creating Your Own Success.


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After seven years of being on Shark Tank, Robert observed that “…people are afraid of sales”. Many people think “sales” is a four letter word or has a sleazy connotation. This inspired Robert to write a book that teaches non-business people how to sell. Herjavec believes you must learn how to sell yourself to create your own success.

Here are some key takeaways from the interview relating to self-promoting your personal brand:

1) If you don’t learn how to sell something… especially yourself…you are not going to be successful in business, at your job, or in relationships.

2) You don’t have to be pushy or arrogant, but you must have confidence in what you are selling.

3) Nobody wants to do business with people who don’t even believe in themselves.

4) Be great at something that you are passionate about.

Watch below the full AOL Build interview of Robert Herjavec on You Don’t have to be a Shark: Creating Your Own Success.



What impressed me about Robert is that there is something relatable about him and his story. To go from someone with nothing to make it big in business is the American dream, even though he’s Canadian. He has done this with passion. Robert shared a story about one of his first computer jobs he got out of college which he had no training for, but he showed he had the passion. He told the boss that he was willing to work free for the first six months until he learned the skills necessary to succeed, and then they could decide to pay Robert if he gave them good value. Robert bet on himself because he believed in himself. On Shark Tank, he regularly invests in people who believe in themselves. It is this passion, this authenticity, that can make you stand out from the crowd in business, or in any endeavor in life.

About Andria Younger

Andria Younger is a personal brand strategist and marketing consultant in New York City and ranked in LinkedIn’s Top 25 for personal branding. Follow Andria on Twitter or check out Andria’s personal branding blog at andriayounger.com.


Voilà – Change, Choices, and Chocolate

New York City entrepreneur turns passion for chocolate into retail entertainment concept where adults and children learn about the art of chocolatiering .

How do you transition from the world of banking and commerce into producing happiness?  Through chocolate, of course!  At least, that was the plan for Peter Moustakerski, who went from the world of consulting and finance to launching one of the most unique businesses in New York City, Voilà Chocolat.  I entered the shop to the enticing aroma of what may be the best chocolate in New York City.  While waiting to meet with him, I had a delicious cup of coffee, and could see the machines which temper the chocolate.  Adults and children come to Voilà to make unique gifts, from bars to chocolate pops to animals, and can personalize their creations with unique toppings.  This makes Voilà a great gathering place for groups, from birthday parties to team building activities. I’m always on the search for entrepreneurs who have interesting personal journeys and backstories.  Peter Moustakerski is one of those entrepreneurs. I sat down to discuss what went into Peter’s decision making process during this radical career change from corporate world to being an entrepreneur.

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Peter Moustakerski, founder of Voilà Chocolat in New York City.

Tell me about your backstory and background.

Peter:  I was born and raised in Bulgaria.  My parents were engineers, and my high school afforded me the opportunity to get exposed to the rest of the world.  I studied computer science and had the opportunity to be part of one of the early exchange programs between Bulgaria and China almost 30 years ago.  I ended up spending the next 13 years of my life in China, at a time when the business environment in China was like the Wild West, a cowboy in an uncharted territory with rules I had to learn as I went forward.  I made many connections and learned the ropes of how to start up a business in China by opening a candy factory producing for the Chinese consumer.  I realized that there was a void, a need in China that I hoped to fill.  I learned to network, wine and dine the right people to get the permits needed, built up the manufacturing and the marketing from the ground up.  We made a lot of mistakes during that time, and also had many successes. Eventually, I moved on from that to work at the USDA.

How did candy manufacturing in China lead to a job with the USDA?

Peter:  It was the late 1990s, and US growers and manufacturers were looking for opportunities to enter and distribute in the Chinese market.  It was a visionary concept to view the people in China as consumers. I had the connections to make that happen in the Chinese food distribution world, so even though I was a third-country national, the USDA hired me.  It was while I was doing this that I met my wife, who was an editor for The Economist writing about the opening China market.  We moved to the US in 2001, and I enrolled at Columbia Business School.  Having my crazy background led to some interesting opportunities.  I became the interpreter for the President of Bulgaria as he traveled around China and Hong Kong.  From there, I got involved in the consulting crowd for Booz Allen.  I later ran a strategic initiatives group for UBS, where I learned how to be effective in large business environments. After that, I began working for Bridgewater with its founder, Ray Dalio, who recruited me to help build his family office.  

What did you learn from working with Ray Dalio, the founder of Bridgewater?

Peter:  Ray Dalio is a very smart and intellectually intense person.  But he also pushed you to your limits.  A few years earlier, he had begun thinking about and writing what was behind his success.  He wrote down his values and principles, which became the nucleus for the culture of Bridgewater.  The published vision was followed at Bridgewater almost at a cult level.  His process of self-analysis was a great opportunity to learn who you are, what you want, and how you are going to go about getting it.  After this job, I realized that something was missing in my world, and in the world in general: having more hands-on, creative fun together with other people. So I wanted to fill that void.  I realized that whatever activity we do as people, we are only going to enjoy it if we do things we believe in.  

How did working at the world’s largest hedge fund lead to the idea of Voilà Chocolat?

Peter:  I knew I wanted to work with chocolate.  I combined my passions for chocolate and business, and observed how much fun people were having when they were working with chocolate, as I used them as willing guinea pigs  along my journey of learning the chocolate craft.  I realized I could create a retail entertainment concept, that did not exist in the world, where people could interact and learn about the art of chocolatiering .  Then came the journey of taking that concept, and making it a real business. Thankfully, I had the background to create a business plan that would work, raise the capital needed for this venture, and connections that helped me build a network of people that would stand behind this seemingly crazy concept, and finally recruiting people who shared this vision.  After spending over 2 years launching the business and running the first store for over a year, we now have plans to expand, and aim to have 50 retail stores in key markets around the country.  Our vision of a larger concept gives us the flexibility so we can change and modify quickly to evolve.

What is one mantra that has helped throughout this journey?

Peter:  Creating a business is a very personal journey.  Corporations were designed to be impersonal, to shield away the people.  A business works well when it reflects your personality and values. We have a simple values-based vision at Voilà:  Create unexpected happiness. Succeeding in this goal becomes a powerful multiplying effect.  So, the people you hire should share your vision, your energy, your promise.

What other advice do you have for budding entrepreneurs?

Peter: You have to be patient to get from A to Z, as the path is not always straight.  Keep to your values as a compass to guide you along the path to arrive at the best decisions.  Things are not going to turn out exactly the way you expected.  You have to have the passion to elevate you up.  You have to have the forward drive to say: if it didn’t happen today, it will happen tomorrow. Like a marathoner, think about the next step, not the long journey ahead. You have to be agile, and have sideways flexibility when you come against a wall.  You need to create an agile evolutionary process to succeed.

About Andria Younger

Andria Younger is a personal brand strategist and marketing consultant in New York City and ranked in LinkedIn’s Top 25 for personal branding. Follow Andria on Twitter or check out Andria’s personal branding blog at andriayounger.com.


Self-Promotion: Building Your Personal Brand Without Bragging

Have you ever had a meeting or conversation with someone and thought, “It’s always about them.” or, “They never asked me one question about how I was doing.”

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Sounds familiar? We’ve all had negative experiences in our personal and professional lives with self-centered people who brag about themselves. Someone name dropping, or telling you how great they are, and never engaging others in the conversation is not self-promotion…. it’s BRAGGING. I know for myself, the art of self-promotion often doesn’t come naturally. Negative experiences I’ve had with people who “brag” can make me feel uncomfortable to promote myself.

There is a big difference between bragging and self-promotion. Self-promotion has more to do with active listening, asking questions, and talking less. It’s about coming from a place of, “How can I help?” vs. “What’s in it for me?” Especially for entrepreneurs, consultants, founders, and paid experts, the ability to actively listen well is actually a silent branding tactic that will help you “play big” and position you as a “go to” authority in your industry. The ability to self-promote and sell your expertise to people is critical to success.

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Helen Dayen – Executive Business Coach

Recently, I met Helen Dayen, founder of The Dayen Group, at the launch of the NYC Working Mom’s Networking Meetup Group, which I co-founded. Helen is an executive business coach in New York City. She specializes in coaching successful professionals in industries such as financial services, tech, and consulting that are seeking greater success. During our conversation, she mentioned she had just given a presentation on self-promotion. I shared with her how some of my clients struggle with the same issue in trying to monetize their expertise. Helen gave me some expert advice and tips on self-promotion.

Like so many entrepreneurs, Helen’s journey and motivation to become an entrepreneur was triggered by life changing events. After 10 years as a sales professional on Wall Street, she realized a greater passion for transforming people’s careers and helping develop leaders more than selling bonds and thus made a choice to leave. The big catalyst for her to become an entrepreneur came when her mother was diagnosed with cancer. Helen’s mom told her, “Life is too short, and if you’re not happy, you should do something else.” At the same time, a close friend transitioning from the sell side in hedge funds was struggling with the transition. In wanting to help her friend, Helen started doing research on “how hedge fund managers deal with stress”. Through her research, Helen discovered the whole world of executive business coaching, which combined her passions for business, career development, and human psychology.

For a year, Helen continued to work in finance and did executive coaching on the side to see if she liked it. It turned out she was very good at it. Just like most professionals and entrepreneurs, she had to work on developing and honing her self-promotion skills to market her executive coaching business services. What she discovered about promotion, unlike when she was selling on Wall Street where self-promotion felt like “work”, marketing her services didn’t feel hard because she was authentic and passionate about being an executive coach.

Helen and I have both noticed an epidemic of people who are afraid to self-promote. Her clients are smart, hard-working, but don’t let people know what accomplishments they have achieved or even let people know “what” gifts and services they can provide. This leads to missed opportunities for new clients, a promotions, or recognition.

Most people think self-promotion is about walking into someone’s office bragging about how great you are. Helen disagrees 100% with this notion. You have to not just talk, but show. People have to know what you want, but it’s also important to gain trust, establishing a relationship where you can add value to what matter most for the other person. For example, a senior financial executive came to Helen for coaching. Even though this person had a great new position with an asset management company, she did not see it as a success. What the client realized was she wanted more client facing work than focusing on internal company financials. The game plan was to determine a goal the Chief Marketing Officer wanted accomplished, but didn’t have the time to do. Helen’s client started by asking questions to figure out what mattered to the CMO. The result of listening was overtime opportunities where she demonstrated her abilities, while gaining the trust and confidence of her CMO. Recognizing her added value, he asked her to be on direct calls with clients. The result, she now reports directly to the CMO, instead of the Chief Financial Officer, and is a valued member of the marketing team.

Here are some tips from Helen Dayen on how to be more effective at self-promotion:

1) Eliminate Negative Self-Talk. You cannot self-promote if you don’t believe in your own value. Negative self-talk is that voice in your head, self-doubt that you are not good enough. She has found most of that internal dialogue is based on emotion instead of facts. You need to identify what is the trigger that starts the negative self-talk and challenge those negative thoughts.

2) Discover What Matters to Others. When self-promoting and talking about what you do, take out the “I” and replace it with “You”, which is far more powerful! Come from a place of wanting to help. Ask yourself, “What does this other person care about, what worries them? Connect your expertise, connections, or skills as a solution to their problems. It is essential to figure out what matters to people to build trust and show how you can add value.

3) Identify What You Want. Before starting to self-promote, identify what you want to achieve. Make sure you have a clear and achievable vision for self-promotion success.

4) Build A Connection. Try to get to know people on a deeper emotional level by asking questions and validating their feelings. Tailor responses to what matters most to the other person, using their language. Find specific examples of how you helped with a similar problem or situation. Show you understand their struggles and frustrations, and build a relationship based on respect and trust.

5) Don’t Downplay Self-Accomplishments. Knowledge is power. Self-promoting can actually help others. When you hold information back assuming that it would be of no value to others, you are missing out on opportunities. Are you not sharing your accomplishments because you can’t see a direct link to your audience? Learn what motivates the individuals you are interacting with, and think about how you can connect their needs to your strengths.

Next time you are meeting with a prospective client, ask some of these questions, and think about how their responses can connect with your strengths:

  • “What do you not have time for?” Time is a precious resource. We cannot create more time and will only delegate time to people and companies we trust.
  • What has been a stumbling block?
  • What have you accomplished, and what has been a challenge this year or month?

Questions: Are you bragging or self-promoting? What have you found works when self-promoting your expertise?  Share your answers on LinkedIn or Twitter.

About Andria Younger

Andria Younger is a personal brand strategist and marketing consultant in New York City and ranked in LinkedIn’s Top 25 for personal branding. Follow Andria on Twitter or check out Andria’s personal branding blog at andriayounger.com.


Personal Brand Narratives Matter When Seeking Angel Investors

Shark Tank is a show which can be highly instructive to those seeking angel investors. There are sensible reasons the “Sharks” don’t “bite” on a concept. A product can simply be something they are not interested in. Maybe they can’t get excited about the idea because they don’t feel a personal connection, or the concept founder comes across as too indecisive or arrogant. Guess what? The same thing can happen when seeking angel investors for your great idea.

MARK CUBAN, DAYMOND JOHN, KEVIN O'LEARY, BARBARA CORCORAN, ROBERT HERJAVEC, DEREK PACQUƒ AND ASHTON CHAFFEE (COATCHEX)

As a personal brand strategist who helps founders develop a personal brand strategy and narrative to attract investors, I’m a strong believer that Interest Breeds Authenticity. A founder can instantly build a bond with a prospective investor if they have a compelling story, and have done their homework so they have their best opportunity to connect.

Why is building an emotional connection to the investor important?

Unlike in a Series A or B funding round, in the initial investing stage, there is usually not much for the angel investor to go on…an idea, maybe proof of concept, a pitch deck…what they primarily have is YOU, the founder. It’s often the investor’s emotional connection to the founder, their gut instinct, which can be the deciding factor to “invest” or “not to invest”.

Recently, I attended StartUpOneStop Breakfast with an Angel. I asked Mike Edelhart, an angel investor and lead partner at SocialStart, how much does the investor’s emotional connection or intuition play in deciding to invest? He said, “It’s critical.” He went on to say that investors are watching hundreds of pitches, so founders need to find a way to stand out from the competition to gain an investor’s attention. He also cautioned attendees that it’s not all about the technology. Mike shared how some founders get so focused on creating the perfect pitch deck, they never share anything about themselves nor engage investors by asking questions, which comes across as being self-absorbed and unaware. He brought up that making an emotional connection is crucial, sometimes even more important than the concept itself. Your idea might not be the greatest, but if you make a great impression with investors, they may think of you when another opportunity arises. At the end of the day, Investors Invest in People.

Three Ways Founders Strike Out with Investors

You get one turn at bat to pitch your idea. As a personal brand strategist, it is my job to help my clients tap into their unique perspectives, skills, talents, and expertise to help form a brand narrative that is clear, compelling, and positions them as an expert, and is true to who they are. I find there are three main reason founders swing and miss, and strike out with investors:

  1. Clarity: A founder may be a great technologist or practitioner, but when talking about what they do, they focus on technology or process over content. Many people don’t clearly communicate who they are and their story in a simple, compelling manner which people can understand and relate.

  2. Reluctance: Some people don’t share anything about their personal story because they are not used to exposing their inner-self. People can be too modest or afraid to share their accomplishments, discount or not explain their life experiences. A startup is emotionally, physically, and financially stressful. How well you dealt with failure or overcame adversity is just as important to the investor as proof of success. Sharing personal experiences should tie directly to what you are trying to accomplish with your business.

  3. Chasers: Some people can come across as money grabbing. A hyperfocus on chasing the cash can be perceived as being self-absorbed, self-centered, and lacking the leadership skills necessary. On the other side of the coin, Angels can sense when someone is making fear-based decisions and comes across as being indecisive and lacking confidence. There is a fine line between an effective leader and someone who is asking for investors for the wrong reasons.

Building the Connection

It all starts with having a clear personal brand strategy and narrative focused around who you are, what you do, and what’s your story. As a founder, you must be prepared to pitch anytime and anywhere to anyone who can recommend, refer, or invest in your business. You connect emotionally through shared interests, experiences, or passions. If you stand out from the competition, an investor will listen and take notice of what you are pitching. We all have unique experiences and stories about how we got to where we are today. For example, maybe you are a pilot, a veteran, suffered a traumatic career set-back, or survived a life-threatening accident or illness. Perhaps you come from a family of entrepreneurs, or went to the same university as the investor, overcame a learning disorder, or have family that has personally invested in your idea. These are emotional hooks that make people take time to listen, and want to help or invest in your business.

Do Your Research

Take the time to practice your pitch. Test it out with others. Can someone who has minimal knowledge of your concept get it? Practice with test subjects to see if they make a connection with you during your presentation. Note what increases interest, and when people are tuning out. Listen to the questions others ask about your concept. Odds are, if a test subject has a question, an angel investor will probably have the same question. Watch a little Shark Tank. See how other founders bond with the Sharks, how they stand out in the ocean as prime catches. A little research can help you reel in your angel, and make it big.

Frankly, if you can connect to investors on a very deep emotional level and make the investor get a little teary-eyed…. even better. Remember, an investor is taking a big risk on YOU. Therefore, you need to show proof you have the ability, drive, understanding, and stamina to overcome future adversity and go the distance to see a business succeed.

Questions: Do you get the blank look stare when you pitch your idea, or are investors on the edge of their seats? What is your process in doing research on investors’ backgrounds to find common interests and passions? Share your answers on Twitter or Linkedin.

About Andria Younger

Andria Younger is a personal brand strategist.  Andria provides personal brand consulting services to entrepreneurs, consultants, CEO, and founders on how to monetize their expertise and build their online reputation.  Follow Andria on Twitter.


Sucking at Relationships….Take Aways from Bethenny Frankel’s AOL Build Series Interview

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As a personal brand strategist and founder of Cre8iv Branding, I’m always on the look out for successful personal brand stories.  This week I was at the AOL Build Series, a live interview, where Bethenny Frankel, entrepreneur, reality TV personality, and NY Times Bestselling author, was talking about her new book I Suck at Relationships So You Don’t Have To: 10 Rules for Not Screwing Up Your Happily Ever After.

“Yes, my name is Andria Younger and I’m a Bravo reality TV addict.”

Over the years of watching Bravo, I’ve seen Bethenny Frankel go from being a struggling entrepreneur on Bravo’s Housewives of New York, living in a studio apartment on the Upper East Side, doing the hustle to launch her Skinny Girl brand, writing and promoting her four NY Times best-selling books, to selling her Skinny Girl Cocktail line to Jim Beam for a reported $50 million. This is the same person that Martha Stewart herself proclaimed that Bethenny would never amount to anything.

As a personal brand strategist, Bethenny Frankel has done an incredible job in creating and monetizing a successful personal brand…books, TV, appearances, and products. She’s worked it! Besides being a great marketer, I think what Bethenny does best is connecting to her fans and customers on a deep emotional level. She’s clear on who she is, what she does, what’s her story, allowing her fans to connect and relate to her on a very deep emotional level. This is what I call “Riding the Lightning Bolt”, when you are able to leverage and monetize your personal brand to grow your business, while your customer and client feel connected to you on a deep emotional and personal level. What you see on TV is what you get in person…. she’s open and honest, not afraid to express her opinions. As she admits, even in wake of her very public and nasty divorce and the “haters” attacking her, she still keeps it real and stays true to her personal brand.

Bethenny’s latest book I Suck at Relationships So You Don’t Have To is about her being open and honest that personal relationships have been a problem. From the interview, here are three things that I took away that can be applied to help you build your personal brand and reputation:

1) Know Thy Self.  Sometimes we say and do things based on emotion, which can make for a big emotional mess which needs to be cleaned up in our relationships. This can lead to over-analyzing, beating yourself up, and undermining your confidence. You can’t fix what you don’t acknowledge. It’s important to learn when and how to talk about what you see and are feeling so it doesn’t come back and bite you in your butt, giving toxic people ammunition. For Bethenny, she knows she can talk herself into a really emotional place, obsessing and feeling needy, which has resulted in her having to cleanup emotional messes. This is her truth. From a branding perspective, the more you know about yourself allows you to set clear boundaries on “what you do” and surround yourself with the right people that are supportive and energize you.

2) Let Go.Our past life experiences have a strong impact on our personal and professional relationships and can lead us to feel like we need to control everything in our life. For example, Bethenny is very open about growing up in an abusive environment, feeling abandoned by her father, and moving 12 times in her childhood. This left her with the need to control things. Its important to harness control and use it for good, but it has a negative impact when you feel the need to control everything and everybody around you. From a reputation standpoint, you can be seen, as over-controlling to the point where you are personally miserable and that you are “out of control”.

3) Stop Making Fear-Based Decisions. Are you making decisions based on fear, such as not having enough money, being alone, not getting enough clients, or perfectionism? I think we all have done this as some point in our personal or professional lives. As Bethenny says “fear distracts you from the truth, and you will never know if your decision was the right one if you made it out of fear.” For example, if you have a fear of not having enough money, this can lead you to form “crazy client relationships” with people that don’t respect or value your expertise, as well as people who “suck all your time and energy out of you.” This can prevent you from growing your business. Or, worst case, these people damage your reputation by sharing negative comments about you to others either in person or via social media.

Are you ready to take your personal brand to the next level?  If so, it’s important to assess all your relationships and ask yourself….do they support my personal brand?  If not, maybe its time to move on.  For my clients who are paid experts, its essential to build healthy and meaningful relationships with people who can refer, recommend, and hire your services.   Life is too short to surround or work for people who don’t respect or value your expertise.  I hope this blog post has given you some inspiration to play big.

  • Do current relationships support your personal brand?

  • Do you have a personal brand success story your want to share?


Free Live Personal Branding Webinar on March 26th

Are you an entrepreneur, author, or consultant who knows how to solve big problems for the B2B marketplace?   The thought of branding oneself can simply be overwhelming.   From websites to social media, you see all of the potential and opportunity yet are struggling with the right starting point.  Join Andria Younger on March 26th at 2pm ET for a Free Live Webinar: Silent Branding Tactics to Play Big in the B2B Marketplace..  Andria will share silent branding tactics for entrepreneurs, authors, and consultants to “Play Big” in the B2B marketplace.

Your Going To Learn…

— How our clients have been able to increase their fees over 50% within a year.

— 10 silent branding tactics you can use to position yourself as the “Go To” company

— What NOT to spend money on

Reserve Your Spot!


3 Signs You’re Leaving Money On the Table by Not Investing in Your Personal Brand

Are you leaving money on the table because you don’t know how to brand and market yourself?  This is the #1 problem I see with my clients.  They are incredibly talented and smart people, but they just don’t know how to position and market themselves.  I believe any individual or small company can compete against the “Big Boys” with clear messaging, branding, and the know how to build and leverage connections.

What is the Return on Investment on Personal Branding?

1. In some cases, this can allow you to command 20-30% higher fees for your services and speaking engagements.

2. Creates a system and process to build momentum by generating organic leads,  gives you free advertising, and reduces the cost of acquiring new customers.

3. It allows you to “Go Deeper”.  These are services, such as consulting, training, or licensing your intellectual property for company wide training programs, which allows you to charge 6 or 7-figures for your services.

4. Through content, such as speaking, blogs, EBooks, articles, you establish your authority, build reputation, and position you as a “Go-To” company.  This creates word-of-mouth marketing and makes people ask “What else can you do for me?”

3 Signs You Are Leaving Money on the Table:

1. No Substance or Unprofessional Looking Website – I recently met with a prospective client and their business development person said they were too embarrassed to refer people to the website.  Ok…that’s a problem!  I asked why. “…it looks unprofessional, too confusing, and has too much information”.   A lot of my clients have this problem.   If your target market is a senior corporate executive, I’m a strong advocate for less is more, and keep it clean and to the point. Your message platform and design must convey, “What’s Your Story” (visually and written),“Who You Are”, and “What You Do”.  Also, most people will view your site on mobile devices (iPad, tablet, or smartphone), so your site should be a Word Press responsive design.  You don’t have to break the bank in website design, buy a Word Press template and have it customized.  This alone can save as much as $3,000 is design costs.

2. It Takes More Than 7 Seconds to Explain What You Do – We live in an ADHD, instant gratification, and 140-charter world.  Which means…you have 7 seconds either in person or on your website to tell them “What You Do” and pique their interest.   People don’t have time to “figure you out” and will never buy nor recommend your services to other people.

3. Stuck On 90s Marketing Methods – If you are still relying on 1990s traditional marketing methods, such as trade shows, cold calling, paid/rented email lists, print ads, or banner ads, this only is responsible for less than 10% of clicks on the web.  Today, it is essential to use content (i.e. blogs, videos, EBooks, white papers, Webinars, press interviews, and articles) to gain attention, establishing your reputation and authority in the marketplace.  Today, marketing content is responsible for 90% of clicks on the web and has a lower average cost for acquiring new customers.

Don’t leave money on the table in 2014!

Are you struggling to be seen as an authority or as a market influencer? Or spending a lot of money on marketing and not seeing any return on investment? Do you feel overwhelmed when it comes to branding and marketing? If you are serious about taking your personal brand to the next level and need help,  send me your questions.  I would be happy to answer them.  Sign Up for my Free Webinar Silent Branding Tactics of Successful Speakers on January 14th, 2014