Robert Herjavec Shares Why You Don’t Have to be a Shark to Create Success

As an avid watcher of Shark Tank, I jumped at the opportunity to attend an AOL Build taping with “Nice Shark” Robert Herjavec. For those of you who don’t know Robert, he is a successful entrepreneur, cyber security expert, and investor, having come to this country as an immigrant with nothing, and is now worth over $200 million dollars. He was talking about his new book, You Don’t Have to Be a Shark: Creating Your Own Success.


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After seven years of being on Shark Tank, Robert observed that “…people are afraid of sales”. Many people think “sales” is a four letter word or has a sleazy connotation. This inspired Robert to write a book that teaches non-business people how to sell. Herjavec believes you must learn how to sell yourself to create your own success.

Here are some key takeaways from the interview relating to self-promoting your personal brand:

1) If you don’t learn how to sell something… especially yourself…you are not going to be successful in business, at your job, or in relationships.

2) You don’t have to be pushy or arrogant, but you must have confidence in what you are selling.

3) Nobody wants to do business with people who don’t even believe in themselves.

4) Be great at something that you are passionate about.

Watch below the full AOL Build interview of Robert Herjavec on You Don’t have to be a Shark: Creating Your Own Success.



What impressed me about Robert is that there is something relatable about him and his story. To go from someone with nothing to make it big in business is the American dream, even though he’s Canadian. He has done this with passion. Robert shared a story about one of his first computer jobs he got out of college which he had no training for, but he showed he had the passion. He told the boss that he was willing to work free for the first six months until he learned the skills necessary to succeed, and then they could decide to pay Robert if he gave them good value. Robert bet on himself because he believed in himself. On Shark Tank, he regularly invests in people who believe in themselves. It is this passion, this authenticity, that can make you stand out from the crowd in business, or in any endeavor in life.

About Andria Younger

Andria Younger is a personal brand strategist and marketing consultant in New York City and ranked in LinkedIn’s Top 25 for personal branding. Follow Andria on Twitter or check out Andria’s personal branding blog at andriayounger.com.


“Beeing” Full Frontal: Samantha Bee and Making Your Point

As a personal brand strategist, “the backstory” on how individuals take a passion and turn it into a successful business always fascinates me. Often, a life-changing event led people to pursue a particular profession. Being a New Yorker, one of the opportunities I take advantage of is going to AOL Build interviews at AOL Headquarters. I recently went to see Samantha Bee talk about her new TBS series, “Full Frontal”.

As an avid viewer of the The Daily Show with John Stewart, one of my favorite correspondents was Samantha Bee.   Many alumni, such as Stephen Colbert Steve Carell, and John Oliver have graduated from The Daily Show and gone on to achieve great success. Just like Colbert, Carell, and Oliver, Samantha Bee is charting new territory as the only woman in the late-night show field with her new TBS series “Full Frontal” which airs on Monday nights at 10:30 pm ET.

Click here to watch the AOL Build’s Samantha Bee interview:

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At the AOL Build interview, Bee shared her journey and the process of creating a new show that offers a unique, satirical take on weekly news and explores in-depth stories that have been largely overlooked by more traditional media outlets. What I’ve always liked about Samantha is her strong point of view and comedic take on politics. At first, she mostly tried to be quiet and fit in at The Daily Show. Samantha shared it was Jon Stewart who really encouraged her to find, explore, and develop a strong point of view. Being able to have a convincing, controversial point of view takes a lot training and boldness, which is what she had at The Daily Show. As she said at the AOL Build interview about the show concept:

We wanted our show as authentic as humanly possible, and we hoped other people would go on that journey with us. It turns out other people will go on that journey with us, which is very rewarding because we know we have a strong point of view.

Personal branding is all about you being at the center of your brand and having a unique perspective/voice to stand out from the competition. Here is what I took away from Samantha Bee’s interview on building a strong point of view:

  • Don’t be afraid to have a point of view. Make it strong and real!
  • Go out in the world and talk to people who disagree with you.
  • If you’re going to create something (i.e. a business, TV show, etc.), create something you enjoy and are passionate about.
  • Don’t get caught up in what people might think who do not share your opinion.

Questions: Is the point of view of your brand clear to your audience? Do you keep your point of view strong and real?  Share your answers on LinkedIn or Twitter.

About Andria Younger

Andria Younger is a personal brand strategist and marketing consultant in New York City and ranked in LinkedIn’s Top 25 for personal branding. Follow Andria on Twitter or check out Andria’s personal branding blog at andriayounger.com.

 


Sucking at Relationships….Take Aways from Bethenny Frankel’s AOL Build Series Interview

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As a personal brand strategist and founder of Cre8iv Branding, I’m always on the look out for successful personal brand stories.  This week I was at the AOL Build Series, a live interview, where Bethenny Frankel, entrepreneur, reality TV personality, and NY Times Bestselling author, was talking about her new book I Suck at Relationships So You Don’t Have To: 10 Rules for Not Screwing Up Your Happily Ever After.

“Yes, my name is Andria Younger and I’m a Bravo reality TV addict.”

Over the years of watching Bravo, I’ve seen Bethenny Frankel go from being a struggling entrepreneur on Bravo’s Housewives of New York, living in a studio apartment on the Upper East Side, doing the hustle to launch her Skinny Girl brand, writing and promoting her four NY Times best-selling books, to selling her Skinny Girl Cocktail line to Jim Beam for a reported $50 million. This is the same person that Martha Stewart herself proclaimed that Bethenny would never amount to anything.

As a personal brand strategist, Bethenny Frankel has done an incredible job in creating and monetizing a successful personal brand…books, TV, appearances, and products. She’s worked it! Besides being a great marketer, I think what Bethenny does best is connecting to her fans and customers on a deep emotional level. She’s clear on who she is, what she does, what’s her story, allowing her fans to connect and relate to her on a very deep emotional level. This is what I call “Riding the Lightning Bolt”, when you are able to leverage and monetize your personal brand to grow your business, while your customer and client feel connected to you on a deep emotional and personal level. What you see on TV is what you get in person…. she’s open and honest, not afraid to express her opinions. As she admits, even in wake of her very public and nasty divorce and the “haters” attacking her, she still keeps it real and stays true to her personal brand.

Bethenny’s latest book I Suck at Relationships So You Don’t Have To is about her being open and honest that personal relationships have been a problem. From the interview, here are three things that I took away that can be applied to help you build your personal brand and reputation:

1) Know Thy Self.  Sometimes we say and do things based on emotion, which can make for a big emotional mess which needs to be cleaned up in our relationships. This can lead to over-analyzing, beating yourself up, and undermining your confidence. You can’t fix what you don’t acknowledge. It’s important to learn when and how to talk about what you see and are feeling so it doesn’t come back and bite you in your butt, giving toxic people ammunition. For Bethenny, she knows she can talk herself into a really emotional place, obsessing and feeling needy, which has resulted in her having to cleanup emotional messes. This is her truth. From a branding perspective, the more you know about yourself allows you to set clear boundaries on “what you do” and surround yourself with the right people that are supportive and energize you.

2) Let Go.Our past life experiences have a strong impact on our personal and professional relationships and can lead us to feel like we need to control everything in our life. For example, Bethenny is very open about growing up in an abusive environment, feeling abandoned by her father, and moving 12 times in her childhood. This left her with the need to control things. Its important to harness control and use it for good, but it has a negative impact when you feel the need to control everything and everybody around you. From a reputation standpoint, you can be seen, as over-controlling to the point where you are personally miserable and that you are “out of control”.

3) Stop Making Fear-Based Decisions. Are you making decisions based on fear, such as not having enough money, being alone, not getting enough clients, or perfectionism? I think we all have done this as some point in our personal or professional lives. As Bethenny says “fear distracts you from the truth, and you will never know if your decision was the right one if you made it out of fear.” For example, if you have a fear of not having enough money, this can lead you to form “crazy client relationships” with people that don’t respect or value your expertise, as well as people who “suck all your time and energy out of you.” This can prevent you from growing your business. Or, worst case, these people damage your reputation by sharing negative comments about you to others either in person or via social media.

Are you ready to take your personal brand to the next level?  If so, it’s important to assess all your relationships and ask yourself….do they support my personal brand?  If not, maybe its time to move on.  For my clients who are paid experts, its essential to build healthy and meaningful relationships with people who can refer, recommend, and hire your services.   Life is too short to surround or work for people who don’t respect or value your expertise.  I hope this blog post has given you some inspiration to play big.

  • Do current relationships support your personal brand?

  • Do you have a personal brand success story your want to share?