Kanye West Needs A Time Out Before Destroying his Personal Brand

Kanye, you need a time out! We need a break! There’s a fine line between being controversial and spiraling out of control.

The twitter rants, public attacks at Taylor Swift, and self-proclaiming to be a god is out of control. As a personal brand strategist, it’s really painful and scary to see successful people take their personal brands and reputations down a self-destructive path of no return.

Just because you made it to the top once, Kanye, doesn’t mean you can do it again if things fall apart. I’ve helped rebrand professionals who have suffered traumatic career setbacks that have played out in the media. These are my toughest and most challenging projects. Some people recover, and some don’t. For those who are able to rebrand and start over, it takes years to recover and repair some, not all, of the damage.

For those in the public eye, such as professional athletes, actors, or recording artists, it is important to protect your personal brand and reputation as much as you protect and invest your money. Your brand is your money maker, so you need to protect it even more! The fall from grace is never pretty, such as we have seen with Whitney Houston, Lance Armstrong, Charlie Sheen, and Lindsay Lohan.

Kanye, many successful public figurers surround themselves with management teams and family members who don’t have the individual’s best interest at heart, enabling and even stroking the self-destructive personal branding and reputation behavior. For example, Melissa Rivers, on Fashion Police, recently asked Kris Jenner how the family selected what the Kardashians would wear to the recent Kanye West’s Yeezy Session 3 Fashion Show in NYC. Melissa Rivers asked…”Did he [Kayne] design each outfit for you [Kardashian-Jenner family] specifically? And did he give you options? And what was going to happen if you said, ‘I don’t like it?’ “ Kris Jenner’s response was…”I don’t think any of us would dare say we didn’t like it.”

Kayne, maybe everyone on your payroll or family is too afraid to tell you the truth or to stop. I’m not!

Let me offer you some FREE personal branding and reputation management advice. There is a fine line between controversial and self-destructive. You need to STOP before your personal brand and reputation goes up in flames.

If you can’t handle $53 million in personal debt now, I guarantee you will be far more in debt professionally, emotionally, and financially if your career, business ventures, personal relationships, and brand goes down the drain. Your buddy, JayZ, may be happy you’re boosting Tidal subscriptions, but you are quickly crossing the line and becoming a brand liability instead of a brand asset to family members, business partners, and endorsers, such as Adidas. For example, you could have ruined your sister-in-law’s endorsement deal with Puma with your latest Twitter rant. When your behavior starts hurting family members, they will begin to avoid you so you won’t affect their bottom line.

Is this what you want? I don’t think so. It’s clear something is going on in your personal and professional life. I hope you will reach out and ask for help from someone who will offer you some unconditional and unbiased support, guidance or advice. If you can’t do it for yourself, then do it for your two beautiful children. As someone who has seen too many go down this self-destructive path, you can turn this around before it is too late. Quoting yourself,


My fifteen seconds up, but I got more to say

That’s enough Mr. West, please no more today.

Kanye, do something to protect your personal brand before your 15 seconds and your opportunities are gone.

About Andria Younger

Andria Younger is a personal brand strategist and consultant in New York City and ranked in LinkedIn’s Top 25 for personal branding. Follow Andria on Twitter or check out Andria’s personal branding blog at andriayounger.com.